Content curation is a hot topic right now and it’s becoming more popular. But like a lot of the internet ‘crazes’, a lot of people feel left in the dark because they don’t completely understand what it is. So, let’s dig in and talk more in depth about this new craze.
What is Content Curation?
Simply put, content curation is gathering content from different sources that you found relevant and think you audience would benefit from it. And then you share this content with your readers in a unique way. Content curation is NOT putting together a list of articles or a list of links and then sharing that information with your readers. The goal is to get the information in front of your readers in a quick, easy to digest way that will make it memorable.
Why Should You Curate Content?
You may be wondering why you should curate content for your readers when it’s already out there on the web for them. There is so much information being ‘thrown’ in front of us every day all day long. While the internet is an awesome thing and has so much information available and the click of a button, it can get overwhelming. And it takes time to sort through all this information to get to the relevant stuff. This is where you come in! As a content curator you’ll be sorting and finding all the information that is valuable and relevant to your audience and then giving them just that information.
What’s in it for you?
Obviously if you’re going to invest time into curating content there has to be some benefits for you or it would be pointless to invest the time or money (if you outsource your content curation) in doing it. Just to name a few benefits, you’ll build a relationship with not just your readers but the people that you share their information. Another benefit is that it will help build your credibility and become known as an expert in your niche.
If you stop and think about this from a reader’s point of view, you can get a better idea why becoming a content curator is a good idea. Your reader begins to see your website/blog as the place to go for relevant information they’re looking for. And because you’re sifting through all the content for them and giving them it in bits and pieces, it saves them time and helps them avoid overwhelm. Soon, they’ll automatically go to your site when they’re looking for information because they know you’re the go to person and the expert.
I want to mention something important – while curating content is an ‘easy’ way to populate your site with fresh information, don’t be lazy and just throw something up haphazardly. Curating content is easier and more cost-effective than creating content yourself but it must be taken just as seriously.
Now, I want to know – are you utilizing content curation in your business? Leave a comment below and let me know!
PS. Pick up your copy now of Kelly McCausey’s Smart Curation Skills course and take your content marketing in a fun new direction!
PSS. Here is a list of several places you can submit your curated content:
- Biz Sugar – http://www.bizsugar.com/
Great for all business related content. You can share videos, blog posts, etc.
- Storify – http://storify.com/
Great for putting together your own “news story” on a topics and then embedding it on your blog. You can pull from a variety of sources, but it focuses on social media.
- Paper.li – http://paper.li/
Platform for publishing your own online “newspaper” which is automatically updated based on your content sources. Can be branded and customized.
- Scoop.it – http://www.scoop.it/
You pick a topic and then start adding content to your collection, including content from other people on Scoop.it. Can be embedded on a blog, but that’s not an optimal way to view the content.
- Redux – http://redux.com/
Platform for curating videos. You create your own “channel” on a topic and then add relevant videos.
- Pinterest – http://pinterest.com/
The biggest social network for curating visual content. You can create pinboards which tell a story both through your own visual content (images and video) and other people’s.
- Keepstream – http://keepstream.com/
Tool for saving and organizing your tweets. You can then embed them on your website.
- Pearltrees – http://www.pearltrees.com/
Website where you can collect, organize and share your content while also collaborating with other users.
- List.ly – http://www.list.ly
Organize lists of links on different topics, collaborate with others, and embed your curated lists on your blog or website.