I Hope You Aren’t Making This Mistake

I came across a site and they were offering a free report. It was a report I wanted and it was no surprise that to gain access to the report I had to give them my email address – that’s standard now-a-days, it’s how people build their lists. But that is besides the point.

So the mistake this site made? And the mistake that I certainly hope you aren’t making!

I signed up for this FREE report and instead of getting the report it took me to a huge pitchy sales page for another guide that I had to purchase in order to get the report. Uhm that’s a big NO NO!