Many solopreneurs think they can handle every aspect of running a business on their own. While that may be possible in the beginning, once you start to grow and become more successful it’s just not possible to have your hand in every aspect of business…at least not a hands on approach. In fact, for your
One of my new favorite TV shows is Bar Rescue. It stars Jon Taffer, the owner and chairman of bar/nightclub consulting firm Taffer Dynamics, Inc. He is a bar and nightclub owner that has owned, started or flipped over 800 establishments! The gist of the show is that bar owners who own an establishment that
Your primary job when it comes to content curation is to seek out relevant content that provides valuable information for your audience. While you’ll be saving some time, by being a content curator, when it comes to content creation, keep in mind that you’ll have to spend some time on research. And it can become
Being a curator of content seems simple. You simply gather content from different sources that pertain to your audience and share it with them by giving a summary of it or sharing your opinions about it, somewhere in the content. But it’s really not that simple. Once you begin gathering all the different content to
Viral marketing is a phenomenon. It works and works well. Why? Because it puts the power in the hands of the people. It doesn’t rely on advertising executives, million dollar campaigns or celebrity endorsements. It is real, down-to-earth, grassroots marketing that, when it comes down to it, might be advertising in its purest form. Viral
Creating a viral marketing campaign, while not difficult, does take careful planning. You must be strategic and clearly define your goal (or goals) as well as the means you will use to achieve them. Here are a few simple steps to follow that will guide you through the process of creating and devising your viral
An idea will only catch on if people like it; A marketing message will only become viral if people believe it. So, how do you use viral marketing to gain customers and increase your revenue stream? Here are three key tips to follow: Be Creative. If you are selling widgets, make those widgets stand out!
When you hear the term “viral marketing”, you probably don’t get a warm and fuzzy feeling inside. That is, unless you know the history of how it began and the incredible story of what it’s become. For internet marketers and business owners alike, viral marketing has not only woven its way into the advertising and
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