One of my new favorite TV shows is Bar Rescue. It stars Jon Taffer, the owner and chairman of bar/nightclub consulting firm Taffer Dynamics, Inc.  He is a bar and nightclub owner that has owned, started or flipped over 800 establishments! The gist of the show is that bar owners who own an establishment that

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Being a curator of content seems simple. You simply gather content from different sources that pertain to your audience and share it with them by giving a summary of it or sharing your opinions about it, somewhere in the content. But it’s really not that simple. Once you begin gathering all the different content to

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Content curation is hot right now. It allows you to put content from many different sources in front of your target market in an easy to digest format. It’s not difficult to do and below you will find seven tips to help you in your content curation journey. But first, if you aren’t exactly sure

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Viral marketing is a phenomenon. It works and works well. Why? Because it puts the power in the hands of the people. It doesn’t rely on advertising executives, million dollar campaigns or celebrity endorsements. It is real, down-to-earth, grassroots marketing that, when it comes down to it, might be advertising in its purest form. Viral

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Creating a viral marketing campaign, while not difficult, does take careful planning. You must be strategic and clearly define your goal (or goals) as well as the means you will use to achieve them. Here are a few simple steps to follow that will guide you through the process of creating and devising your viral

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An idea will only catch on if people like it; A marketing message will only become viral if people believe it. So, how do you use viral marketing to gain customers and increase your revenue stream? Here are three key tips to follow: Be Creative. If you are selling widgets, make those widgets stand out!

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