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What is a Social Media Expert and Do I Really Need One?

By Tishia

social-media-wordsThe term “social media expert” generates a lot of discussion and controversy. People have strong opinions about it. Some say that there is no such thing as a social media expert because there are so many different platforms and methods. Additionally, the audience differs according to the social media platform being used.

But on the other hand, supporters argue that social media experts are a benefit to helping companies grow and increase their profits. Is there any other term you would call a service provider who helps companies learn to use social media for marketing and engaging their clients? If a business owner were to hire a provider to help with their social media tasks, that is the term they would search for.

Both sides make thoughtful arguments but the answer probably lies somewhere in the middle. It’s true that there are many so-called social media experts who offer little in the way of genuine social media management, just as there are inefficient service providers in any industry. But there are also many social media experts that are effective, have much expertise and have mastered using social media, building brand awareness as well as increasing profits.

Is There a Solution?

The terms social media expert and content marketing expert are vague terms and there are many who will call themselves just that. Some are quite good but others are not. One possibility is to create different certifications for the different aspects of social media. But the downfall of this idea is that social media, internet and content marketing are constantly changing, making this a difficult type of program to create.

How do you find help with your social media strategies?

If you need help with social media management the first thing you should do is begin researching people who have a good reputation and record of success. You’ll need to ask your business associates for recommendations. You may want to research online for social media experts, but just remember that anyone can call themselves an expert. You should take a good look at their track record with their past clients. How did they help them? Would the client use them again or recommend them?

There are many professional social media experts available who can help your business built an effective social media marketing campaign. Just be careful to research the provider, ask questions, and make your hiring decision based on their past history and referrals.

attention-grabbing-graphicsIf you’re not ready to hire a social media expert but know that you want to get seen more on social media platforms, I highly recommend you check out Nicole Dean and Melissa Ingold’s Sticky Social Media training.  One of the quickest and easiest way to get seen {on social media} is by providing eye catching, attention grabbing graphics that can be shared. And that’s exactly what this course will teach you – how to design your own eye-catching social media graphics that people will notice and respond to.

In this post, I show you step-by-step just how quick and easy creating graphics can be with a free tool shared in the Sticky Social Media course.  The course is jam packed full of information as well as a lot of resources for you to use – free graphics, free quotes, and so much more.

don’t delay grab Sticky Social Media today!

Until next time…

Filed Under: Social Media Tagged With: social media marketing

How a Virtual Assistant can Manage Twitter and Facebook for Small Business Owners

By Tishia

Less StressMany solopreneurs think they can handle every aspect of running a business on their own. While that may be possible in the beginning, once you start to grow and become more successful it’s just not possible to have your hand in every aspect of business…at least not a hands on approach. In fact, for your business to become even more successful you’ll find that you can’t (and you shouldn’t) handle everything on your own and need to outsource certain aspects that are important but don’t require you to do it. One area that is important but can be outsourced is your social media marketing.

How can I outsource my social media to a Virtual Assistant? 

Many people think that you can’t outsource social media because it’s all about building relationships and being ‘yourself’ and ‘real’ with your market. This is true. It is about relationships and making a personal connection with your market. But this doesn’t require that you spend hours a day on Twitter, Facebook and other social media sites. And it doesn’t mean that it has to be you posting on these sites 100% of the time.

Think 80/20 when it comes to social media. You personally need to be on these sites about 20% of the time interacting with your market, leaving 80%. That’s where a Virtual Assistant comes in. While a VA can’t be you, there are everyday things they can handle for you. Let’s take a look at a few ways a VA can handle your social media marketing like Twitter and Facebook, two of the more popular social media sites.

Twitter and Facebook

When it comes to Twitter, one of the most time consuming things can be searching for people in your target market to follow. As long as a VA knows and understands the market you want to connect with, they can do this for you.

When it comes to Facebook, it’s time consuming to find people in your market that you want to friend (if they have a personal page and not a fan page) or like (if they have a fan page). Again, this doesn’t have to be done by you, it can be done by a VA as long as they know your market and who you want to connect with.

Now, going back to the 80/20 rule mentioned above (remember you spend at least 20% of the time personally interacting and have your VA on your sites the other 80% ) Another way a VA can help you with Twitter is by setting up an editorial calendar and having them take care of it for you. Here’s an example of what your calendar might look like:

  • Mondays:  Your products or services. This is pretty self-explanatory. Have your VA send out Tweets about your products or services.
  • Tuesdays: Newsletter sign-up. Have your VA pull some tips/ideas from past newsletters and post them with a link to your opt-in page.
  • Wednesdays: Link love. Have your VA share links to articles, blog posts, products, services, etc from people you admire that have useful information for your target.
  • Thursdays: All about your blog. Here your VA promote some of your best content on your blog. Remember that controversial topic you wrote about several months ago that evoked lots of emotion from your readers? If the topic is still relevant, maybe it’s time to get it out there again.
  • Fridays: Fun! Let your followers see a fun side of you and that you’re not all about promoting your products and services. Have your VA share some of your favorite quotes, books, movies, songs, etc.

Of course that’s just an example of how an editorial calendar can look. You can use these suggestions and alter it to fit your needs. And remember, it’s also really important to mix things up and not always be promoting – share useful articles, tips, etc from other people.

These are just a few social media sites your VA can help manage. There’s also LinkedIn, Pinterest and more.  These are just a few ways a VA can handle social media for you. I hope you’ll see how this can free up your time and allow you to focus on more important projects – money making ones – that need your attention.

Filed Under: Social Media Tagged With: social media marketing

3 Tips To Grow Your Business With Social Media Marketing

By Tishia

social-media-wordsSocial media sites, because of their growing popularity, have become an attractive marketing tool for businesses – both offline and online.

Businesses can spread the word about themselves through the use of a blog or social media sites like Twitter, Facebook, YouTube, etc.

These avenues of social media not only are a way for businesses to market themselves but it allows them to cultivate deeper relationships with current customers.

How you will engage with your customers through social media?

[Read more…]

Filed Under: Social Media Tagged With: facebook, twitter, you tube

Tips for Getting Social Media Marketing Right

By Tishia

social-media-wordsMany businesses are investing more time and money into Social Media Marketing (SMM).

In order to maximize your return on investment when it comes to SMM you need to not just plan a strategy but implement it.

Knowing clearly where you want to go with your campaign is the easiest way to achieve this.

[Read more…]

Filed Under: Social Media Tagged With: facebook, twitter

Social Media Tips and Strategies

By Tishia

social-mediaIf you’ve been an internet marketer for any length of time you’ve probably gotten caught up in all the social media rage.

Most internet marketers use social media sites like Facebook, and Twitter (some even still use MySpace) as a business platform to grow and connect their networks.

[Read more…]

Filed Under: Social Media Tagged With: facebook, twitter

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