The term “social media expert” generates a lot of discussion and controversy. People have strong opinions about it. Some say that there is no such thing as a social media expert because there are so many different platforms and methods. Additionally, the audience differs according to the social media platform being used.
But on the other hand, supporters argue that social media experts are a benefit to helping companies grow and increase their profits. Is there any other term you would call a service provider who helps companies learn to use social media for marketing and engaging their clients? If a business owner were to hire a provider to help with their social media tasks, that is the term they would search for.
Both sides make thoughtful arguments but the answer probably lies somewhere in the middle. It’s true that there are many so-called social media experts who offer little in the way of genuine social media management, just as there are inefficient service providers in any industry. But there are also many social media experts that are effective, have much expertise and have mastered using social media, building brand awareness as well as increasing profits.
Is There a Solution?
The terms social media expert and content marketing expert are vague terms and there are many who will call themselves just that. Some are quite good but others are not. One possibility is to create different certifications for the different aspects of social media. But the downfall of this idea is that social media, internet and content marketing are constantly changing, making this a difficult type of program to create.
How do you find help with your social media strategies?
If you need help with social media management the first thing you should do is begin researching people who have a good reputation and record of success. You’ll need to ask your business associates for recommendations. You may want to research online for social media experts, but just remember that anyone can call themselves an expert. You should take a good look at their track record with their past clients. How did they help them? Would the client use them again or recommend them?
There are many professional social media experts available who can help your business built an effective social media marketing campaign. Just be careful to research the provider, ask questions, and make your hiring decision based on their past history and referrals.
If you’re not ready to hire a social media expert but know that you want to get seen more on social media platforms, I highly recommend you check out Nicole Dean and Melissa Ingold’s Sticky Social Media training. One of the quickest and easiest way to get seen {on social media} is by providing eye catching, attention grabbing graphics that can be shared. And that’s exactly what this course will teach you – how to design your own eye-catching social media graphics that people will notice and respond to.
In this post, I show you step-by-step just how quick and easy creating graphics can be with a free tool shared in the Sticky Social Media course. The course is jam packed full of information as well as a lot of resources for you to use – free graphics, free quotes, and so much more.
don’t delay grab Sticky Social Media today!
Until next time…
Many solopreneurs think they can handle every aspect of running a business on their own. While that may be possible in the beginning, once you start to grow and become more successful it’s just not possible to have your hand in every aspect of business…at least not a hands on approach. In fact, for your business to become even more successful you’ll find that you can’t (and you shouldn’t) handle everything on your own and need to outsource certain aspects that are important but don’t require you to do it. One area that is important but can be outsourced is your social media marketing.
Social media sites, because of their growing popularity, have become an attractive marketing tool for businesses – both offline and online.
If you’ve been an internet marketer for any length of time you’ve probably gotten caught up in all the social media rage.