I’ve recently been writing a lot about content curation – Content Curation Is All The Rage Right Now But What Is It?, 7 Content Curation Tips to Follow, 3 Tips on Finding Content to Share, 3 Tools to Use for Filtering and Finding Great Content to Curate and Four Unique Content Curation Tools – so when a new course, Smart Curation Skills, was recently released I was thrilled and couldn’t wait to share it with you. Below is a guest article from the course creator Kelly McCausey.
How To Be More Active In Social Media Without It Being All About You
Here’s the challenge: You want to be active on social media as much as possible. Yet the best social media advice out there counsels you to not always be self promotional. How can you be active, remind folks about your brand but not have it always be about you?
Enter a content curation strategy.
By curating the best content in your niche on your site and sharing those links through your social media profiles, you’re providing attention grabbing content, exposing more people to your site and brand and you’re not leaving everyone with that ‘It’s always about him/her’ flavor in their mouths.
You know what I’m talking about. We’ve all unliked those Facebook pages that seem stuck on a self promotional stutter with messages that scream ‘Me! Me! Me!’
When you embrace curation as a way of being a connector, you’re embracing the larger community. You’re showing your circle of influence that you’re not all about you – that you respect other opinions and want to lift up other ideas when it makes sense.
I’m more likely to stay engaged with a Facebook page owner who demonstrates this awareness of community and who consistently connects me to the resources, tools and people I can benefit from.
Kelly McCausey has written a guide that shows you how easily this can be done. Smart Curation Skills demonstrates the time saving systems she uses to curate content for her niche.
Until next time….