When someone comes to your website you literally have mere seconds to grab their attention. That means you better have something attention grabbing that catches their eye immediately. And one of the best ways to do this is with your headline. There are several keys to a compelling, and selling, headline and a few tips to help you get the job done. Let’s take a look at some of the keys.
Tap Into TheirEmotions
One of the first things that trigger us to buy are our emotions. Compelling headlines that offer your readers a strong emotional benefit or reaction are going to get their attention. For example, take a look at this headline:
The 20 Minute Step that Will Make You a Business Genius
It taps into the readers desire to feel powerful and smart. Other emotions you can tap into are a desire to feel:
- A sense of belonging
- In control of their own destiny
Make it Active
If you want to compel your reader you need to use language that is active. Meaning, it needs to show movement and command attention. Let’s take a look at a couple headlines here so I can show you what I mean:
- Stop Your Sugar Cravings Today With This Simple Step
- Conquer Your Sugar Cravings With This Simple Step
The first headline isn’t a bad one but it doesn’t command attention and it doesn’t really tap into any emotions. The second headline is a much better one because it’s using that active language I mentioned above plus is taps into emotion. Using the word conquer is a wise move because it’s an active word plus it’s an emotionally powerful word too. It demands attention and gives readers the benefit of feeling powerful and in control.
Let Your Reader Know They’re Important
The word YOU is a very powerful word. It let’s your reader’s feel as if you’re talking to them specifically and interested in solving their problems, issues and helping them achieve their desires. Instead of using I, Me or We in your headlines, use You. Using the headline example above compare the two options:
- Conquer Your Sugar Cravings With This Simple Step.
- Conquer Sugar Cravings with Our System
People want to know what’s in it for them and when your headline gives them that info, they’re going to be compelled to continue reading your copy and to make a purchase.
Here are a few more tips to help you create compelling powerful headlines that sell:
- Make a promise – Earn $1000 a day (but don’t be ridiculous or hype-y – it has to be something that they really can d0)
- Make it newsworthy – New program guarantees you’ll earn $1000 a day.
- Ask a question – Do you want to ensure your financial future?
Three Simple Steps to Write Compelling Headlines That Sell
So now you have some ideas about what types of headlines sell, how do you begin to write those powerful headlines?
Step One – Get to know your audience intimately. What are their hopes, dreams, desires, and problems? Understanding your audience will help you create an emotional and powerful headline directed specifically at your audience.
Step Two – Determine how your products or services are going to make your prospects’ lives better or solve their problems. For example if you sell fitness equipment and your audience struggles with feeling attractive then you can create a headline that highlights a specific benefit your fitness equipment offers to solve that problem.
Step Three – Write ten to twenty, yes twenty, possible headlines. Not only will this give you practice writing compelling headlines, it’ll help you hone in on that perfect headline. And if you think you have a few winners you can always test them for conversion rates to find out which headline is more effective.
Marketing and copywriting experts consider your headline to be the most import element of any effective marketing piece. Take the time to craft a compelling, and selling, headline and you’ll reap the benefits for years to come.