I have to admit I don’t put forth a whole lot of effort when it comes to SEO related tasks (I do more SEO related things for clients than myself – I know, I know!). There are some people that would give me 50 lashes with a wet noodle (ok, they probably wouldn’t go that far) if they heard me say that. But I also know other people that would agree with me and say they don’t focus a whole lot on SEO either.
Is there a right/wrong answer here? I don’t know. Probably considering I know SEO can be beneficial and a big part of my market, potential clients – yada yada yada – finding me via search engine searches, etc.
Now, with that being said. I have done and do some SEO things. I do try to at least make sure my blog posts (not all of them, but most) are optimized for a keyword/keyword phrase. There has been some SEO done on my website. In other words, pretty basic SEO stuff has been done and does get done.
But how do you know if what you’re doing – whether it’s a little SEO or a lot – is actually working?
Enter in Google Analytics. Oh how I love me some Google Analytics! It’s a plethora of information and tells us so much! It’s one of my favorite tools to work with.
SEO trainer and consultant Jenny Munn has this to say about it:
Along with SEO, it’s (Google Analytics) another free tool in the arsenal of marketing empowerment to determine if what we’re doing is even worth it. And for SEO, it’s a critical place to analyze where you are and how to determine what the next step is.
Google Analytics can be overwhelming if you don’t know what to look for. That’s why I loved Jenny’s article. She points out the 12 areas you should pay attention to.
I encourage you to check out Jenny’s article Is Your SEO Working? 12 Reports to Measure & Monitor in Google Analytics before you login to your Google Analytics account next.