Do you struggle with writing sales copy?
Now don’t go getting all freaked out by the words sales copy. Oh wait, maybe that’s me (that gets freaked over it) and not you 😉
Ok so back to the point… sales copy doesn’t necessarily mean copy for a sales page. It can be something like writing copy for a opt-in landing page, copy for your newsletter, product descriptions, and more. Even writing a blog post can be considered sales copy (in my opinion). Whatever you’re doing with content – whether it’s selling a product, writing a call to action to inspire your readers to take action – that’s “sales copy”.
And there’s a few things you should do when writing sales copy. In a recent article by copywriting expert Karon Thackston, she shared six strategies (although not her own – she states in the article where she learned them from – they’re excellent) for writing sales copy (in this case for product descriptions). From Karon’s article:
Strategy #6 – Why You?
Why should customers buy from you? With so many choices available online, you need a way to answer this question fast. Dropping hints within your product descriptions can go a long way to building confidence.
Even if you don’t write sales copy, these six strategies are still good to know!