Copywriting is an important of business. It doesn’t matter whether you’re writing a blog post, an article, a report, information products, etc., it’s all copywriting in some way. So I’m going to keep this really short and instead, let Michel Fortin give you his three step formula for copywriting. Here’s a little blurb from his article:

Remember the three immutable laws of online purchasing behavior:

1. People never read
2. People never believe
3. People never do

When I first came across his article, Why Some Friction in Sales Copy is Good, I thought it was going to be about sharing some controversial. That’s what the title made me think of. But it’s an excellent read and I recommend if you need some copywriting tips to check it out.

Until next time…

Tishia