It doesn’t matter where you are or what you’re doing, it’s normal to see people all around you on their phones. The same is true even at live events. It used to be considered rude to be on your phone while at an event but now it’s welcomed and even encouraged.

This article I found over at Duct Tape Marketing was geared more towards people putting on events, but it was still interesting to read. I was especially intrigued by these statistics:

According to research from mobiThinking, there are over 2 billion people using a 3G or 4G mobile phone network. That means nearly 30% of the world’s population has access to high-speed mobile internet – and this percentage increases dramatically among business users and those living in developed nations. Data from eMarketer predicts that by 2017, 50% of the world’s mobile phone users will be using a smartphone with access to the internet and mobile apps./

That’s a whole lot of people!

If you’re planning a live event be sure to check out How Mobile Marketing is Changing the Face of Events for some ideas to help you